Elizabeth Taylor Circa 1968 marries Richard Burton. Mr. Burton wants to impress her sends his buddy to a NYC Christies type place (pre text messaging 1968). Instructs his henchman to spend up to 1 million for a diamond that is being sold. Another guy buys it before Richard Burtons man gets his chance .   Mr. Burton is furious tells the man go back and buy it get that diamond, the diamond is now to Burton for 1.5 Million! Richard Burton dies circa 1984 , Elizabeth Taylor goes to sell it back to a buyer in the Empire state building circa 1985.  She is offered only 500k, thats ONE MILLION dollars less than 20 years ago a 1 million dollar loss. She asks why so little when her husband paid so much. The buyer replied that is what Mr. Burton wanted to pay !   Wow, how is that for honesty, so buy a diamond from Freddy Diamonds, Jareds, Zales, whoever, it does not matter the truth is you lose more than half your money and reading up on the 4′cs will only confuse you into spending more money.   FreddyDiamonds.com where honesty matters ( I hope )